Little Mermaid

Bakery brand from Japan that bakes fresh on-site, with a history of over 50 years
The Little Mermaid originated in Hiroshima, Japan, in 1972 and has over 50 years of baking experience.
With more than 260 branches in Japan and six stores located at city'super in Harbour City, Times Square, New Town Plaza, IFC, Airside, and Southside in Hong Kong.
All the bread dough at Little Mermaid Hong Kong is directly imported from Japan, ensuring authentic Japanese baking. We strive to make fresh, high-quality, stable, and delicious bread based on the reliable and safe Japanese high standard.
Layered Toast Series - A Symphony of Flavours!
Indulge in our irresistible Layered Toast Series, crafted with high-quality ingredients in three popular flavours. The toast is stacked layer by layer, offering a rich texture, with each layer filled with delicious fillings. The symphony for your taste buds officially begins!
Black Truffle & Tomato Cheese Layered Toast
Creamy, tangy, with a luxurious truffle kick. Pure sophistication
Cinnamon & Apple Crumble Layered Toast
Sweet cinnamon, tender Japanese apples, and buttery crumble. Cozy in every bite
NUTELLA Hazelnut Spread with Cocoa & Chocolate Layered Toast
Velvety NUTELLA and rich chocolate. Total indulgence!
Hakataya Soymilk Mochi Egg Tart
Little Mermaid is collaborating with city’super’s own brand "Hakataya", to launch a new product — Hakataya Soymilk Mochi Egg Tart. Crafted by Japanese tofu master Mr. Sasaki Takao, who honed his traditional skills in Fukuoka, this product uses carefully selected high-quality Canadian soybeans and is handmade daily to create the smoothest, richest soy products. Experience authentic Japanese dessert flavours with three varieties of Hakataya Soymilk Mochi Egg Tart, crafted with artisanal expertise!
Hakataya Soymilk Mochi Egg Tart* (Original Flavour/Black Sesame Flavour/Matcha Flavour)
Freshly made everyday. Baked to perfection with a buttery crust, this tart offers a harmonious blend of flavours—creamy, subtly sweet, and utterly unforgettable. A must-try for dessert lovers seeking authenticity and refinement!
Premium Ingredient Features:
Japanese "Ranou" Eggs:
Renowned for their rich, golden yolks and superior quality, these eggs lend a luxurious texture and depth of flavour to every bite.
Sanbonto Sugar:
A delicate Japanese brown sugar that adds a subtle caramel-like sweetness, perfectly balancing the tart’s creamy filling.
Hakataya Soymilk:
Made from strictly selected Canadian soybeans, this velvety soymilk creates a rich and silky-smooth filling, become a perfect match!
Danish Bar Mochi Series
Indulge in our three unique Danish Bar! Experience a delightful blend of rich hazelnut and mochi flavors; enjoy soft mochi enveloping luscious pistachio for a surprising treat; or savor the original taste of mochi. Each bite is an irresistible delight.
NUTELLA Hazelnut Spread with Cocoa Mochi Danish Bar
The perfect harmony of creamy Nutella hazelnut spread and sweet. Each bite of this Danish bar offers a rich, velvety texture with a delightful balance of nutty and mochi flavours. A heavenly treat for hazelnut and Mochi lovers!
Pistachio Custard Mochi Danish Bar
Experience a surprising twist with our Pistachio Custard Mochi Danish Bar! Soft, chewy mochi wraps around a luscious pistachio filling, creating a delightful contrast of textures. Sweet, gooey, and irresistibly satisfying—a must-try for mochi and pistachio enthusiasts.
Mochi Danish Bar
Savor the original taste of mochi in every bite. Creating a melt-in-your-mouth experience that’s simply irresistible.
Daily Bread
A great breakfast selection to start your day.
Hokkaiddo Milk Bread
• Indulge in the slightly sweet and melt-in-your-mouth white bread made with Hokkaido milk.
• Made using concentrated milk from Hokkaido.
• It is the No.1 best-selling bread at Little Mermaid Hong Kong.
Rice Flour Bread
• Enjoy the white bread made with Japanese rice flour.
• The bread is made using 27% rice flour and 73% wheat flour.
Stone Baked Series
The stone baked bread is golden and crispy on the outside, while the crumb inside is moist and bouncy.
"Enjoy the delightful combination of the golden-brown crust and the moist, bouncy crumb, creating a unique experience like never before."
• Stone Baked Brown Rice Bread
• Stone Baked Whole Rye Grain bread
• Stone Baked Grain Bread with Raisin & Walnut
• Stone Baked Flaxseed Grain Bread
Japanese Style Bun
Experience the incredibly soft and fluffy texture of our Japanese Style Bun.
Dairy & Egg Free Selection and directly imported from Japan
• Sweet Roll (Dairy & Egg Free)
Crafted using Japanese Sanonto brown sugar, a unique sugar with a delicate sweetness and distinct aroma.
• Sweet Corn Bun (Dairy and Egg Free)
Filled with sweet corn paste and kernels, this product offers a refreshing and naturally sweet taste.
• Red Bean Bun (Dairy and Egg Free)
Using Hokkaido red beans, this bun showcases a delicate texture and wonderfully earthy flavors.
About Little Mermaid