JONGGA Mat Kimchi—Korea’s No. 1 bestselling, globally exported kimchi brand that has set the gold standard for premium, everyday baechu (napa cabbage) kimchi.

• Who: Jongga (종가) is the flagship kimchi brand of Daesang Corporation, one of South Korea’s largest and most respected food conglomerates (also known for the famous fermented soybean paste, Sunchang Gochujang).

• The Name: "Jongga" translates to "head family" in Korean—referring to the eldest lineage of a clan that passes down traditional recipes through generations. The brand was built on the philosophy of preserving centuries-old, authentic Korean fermentation wisdom.

• Mat (맛) literally means "taste" or "flavor" in Korean. In the context of Jongga, Mat Kimchi refers to their signature, standard-cut whole-leaf or quarter-cut napa cabbage kimchi. It is their "flagship" recipe—designed to be the perfectly balanced, universally appealing table kimchi that pairs with any Korean meal.

• Flavor: An immaculate balance of spicy, savory, umami, and tangy. It hits you with a bright chili warmth, followed by a deep, oceanic savoriness from the fermented seafood, and finishes with a refreshing, slightly sour lactic-acid tang.

• Texture: The cabbage retains a remarkable snap and crispness even after being packed and shipped, thanks to Jongga's proprietary low-temperature, slow-aging process. The leaves are juicy and fleshy, while the stems stay crunchy.

How to Use / Serving Suggestions

1. As a Banchan (Side Dish): Simply take it out of the pouch, plate it, and serve it alongside steamed rice, grilled meats (samgyeopsal - pork belly), or soups. No cutting or prep required.

2. Kimchi Jjigae (Stew): Once it gets a little sour, chop it up (if needed), sauté it with pork, garlic, and gochujang, add water, and simmer with tofu—absolute comfort food.

3. Kimchi Bokkeumbap (Fried Rice): Dice the kimchi finely, stir-fry it with leftover rice, a fried egg on top, and a drizzle of sesame oil.

4. Wraps (Ssam): Wrap a piece of grilled meat and a piece of this kimchi together in a lettuce leaf for a perfect bite of salty, spicy, and fresh.

JONGGA Mat Kimchi is Korea’s everyday, premium-cut napa cabbage kimchi—a perfectly fermented, crunchy, spicy-savory-umami bomb that is ready to eat straight from the pack. Whether you are a kimchi novice or a seasoned enthusiast, it is the most reliable, high-quality benchmark for authentic Korean table kimchi available globally.

Keep refrigerated

*Photo for reference only.